All production companies sound the same!
I swear I’m making up this next tagline:
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“We are in an award-winning team of passionate, creative storytellers who are driven to uncover your powerful story."
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None of this tells the client what you can do for them.⠀
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Production companies and many other creative firms make a statement like this because they don’t really understand what it is they do for the client. ⠀
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Leave a reply if any production companies can actually answer these questions:⠀
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Did you increase revenue?⠀
Did you help sell out an event?⠀
Did you increase engagement?⠀
Did you set a goal with your clients?⠀
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Did you remember to set a goal at all?⠀
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Many production companies remain the vendors because they aren’t seen as experts.⠀
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Experts sell results. Vendors sell tasks.⠀
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Stop being a vendor.⠀
- Jordan P. Anderson
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100% Typo Guarantee —This message was made with love, not spellcheck. No English teachers were harmed in the making of this email.