Agile Branding - When Standing Still is Dangerous

This is where many people get a little indecisive and get stuck. They’ll really get caught up on what the logo should look like, what the font should be. They spin their wheels forever.

This attempt to “get everything right” results in the rest of the brand failing to launch.

Your style is going to evolve. Much like a tech startup, go with the minimum viable product, get it out into the market and change as you go along. Get feedback and make edits as needed.

Make fast decisions, commit to something and move on.

- Jordan P. Anderson

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