A Photographer's Guide to Sales

What do you say when the client can't afford you?

Meeting a first-time client can be nerve-wracking and exciting all at once. Some clients are price-shoppers, others are truly interested in the value you offer as a photographer. How do you know who is who, and how do we eventually close a deal?

YOU are in the driver’s seat of these conversations. You will be asking 80% of the questions and listening five times more than you speak. An adage in sales is whoever spoke the most lost. Like driving in a car, you have your destination, but along the way, you will be reacting to obstacles - but a good driver knows how to proactively avoid these obstacles.

Here are some common questions:

• What do you say when the client can't afford you?

• What do you say when the client wants a discount?

• What do you say when the client asks you to do a last-minute project?

Hope this helps! And feel free to share this with a photographer in need.

Cheers,
Jordan P. Anderson