A Girl Can Dream
Hi everyone! 👋
Let’s finish our customer persona series (or at least part of it) with our last two profiles: Inspirational and Aspirational.
Inspirational (You in the Future)
Where do you want to be in 5 years?
Really?
Ok great! Now map out what hopes, dreams and problems you think you'll be facing in 5 years?
Your future self is not always crystal clear, but understand this customer profile helps to set a few initiatives into motion. In a few years, you will be able to anticipate your future self's needs, desires, and problems.
Remember, nothing screams great marketing like anticipating a client's painpoint before they even realized they had that problem.
Aspirational (Your Dream Clients)
Swing for the fences on this one. Who would you give your left arm to add to your client list? No need to feel guilty about leaving behind your Foundational client base.
Like each category before, we are trying to understand their life story, painpoints, dreams and hopes.
A girl can dream, right?
Cheers,
Jordan P. Anderson
Ask yourself this:
🤢 Feel gross trying to market yourself?
💸 Looking to raise your photography prices?
🤳 Instagram your new full-time job?
😨 Referrals dried up?
🗝️ Gain Access to My Coaching! 🔒
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