10,000 Visitors = $0 (Here's why...)
Here's why your website isn't bringing in new customers...
Hey my friend,
It's Jordan P. Anderson.
Here's why your website isn't bringing in new customers...
Let me tell you what I'm seeing in the trenches.
After designing websites for multiple 8-figure startups and analyzing millions of visitor sessions, I keep watching smart founders make the same two deadly mistakes.
First mistake?
They try to be "unique."
Fancy animations.
Weird navigation.
"Creative" layouts that look amazing but absolutely murder their conversion rates.
These sites win design awards... and lose customers.
Second mistake?
They go full corporate.
About page. Resources page. Blog page. Case studies page. Careers page. Partnership page.
The endless maze of "legitimacy." But here's the brutal truth: every extra page is another chance for your visitor to get lost, distracted, or worse – leave without buying.
Here's what actually works:
One page.
That's it.
I know, I know. You're thinking, "But Jordan, what about SEO? What about looking legitimate?"
Listen: You can add those pages later.
But 99% of your attention should be on that ONE homepage that actually converts. Because here's the thing about visitors – they're either ready to buy or they're exploring. If they're ready to buy, they'll scroll to pricing.
If they're exploring, you need to control their journey.
Here's the exact structure I use for 8-figure clients:
Nav (within-page only)
Hero (2-3 min video converts best)
Big Problem (make it emotional)
Solution (your app)
Proof (logos, reviews, badges)
Results (tangible outcomes)
Extra Features (nice-to-haves)
Benefits (big picture impact)
Pricing (2-3 tiers ONLY)
Footer (other links if you must)
Why does this work?
Because it's a conversion engine, not an art project.
This structure takes visitors on a journey:
Problem → Solution → Proof → Results → Purchase. No distractions. No confusion. Just clean, clear conversion.
Remember this: In the startup world, friction equals death. And every time you make visitors think about how to use your website, you're adding friction.
Your website isn't there to win design awards. It's not there to look "corporate." It's there to convert visitors into customers.
Keep it simple. Keep it focused. Keep it converting.
Talk to you soon,
Jordan P. Anderson