👋 The Eye-Opening Secrets Your YouTube Audience Won't Tell You...
👋 The Eye-Opening Secrets Your YouTube Audience Won't Tell You...
Over 80% of your views are coming from...
🤞 Your YouTube Audience has a confession to make...
They don't know you, and they never will.
And no, that's not a jab to get you to start creating more "personal" content with "personal" stories.
It means that this video of yours…is the first one they've ever seen.
📊 Check Your Stats. They Aren't Subscribers.
Over 80% of your views are coming from "not subscribed."
As Creators, we think that…
Every video we put out, neatly lands in your subscriber's feed for them to cherish and enjoy. When, in reality, YouTube takes it and flings it across that platform to see if it will stick with random audiences.
So, let's change how we make our videos by first changing who we're making them for.
🖐️ The 5-Year Test
Assume you will never go viral - or at least don't plan on it.
With that assumption, you need to build your YouTube channel around evergreen content - content that lasts months or years beyond the publish date. And during the scripting phase, run your concepts through The 5-Year Test.
The 5-Year Test
Did people need this video 5 years ago?
Will people need this video in 5 years' time?
One yes is good, two is even better.
I can say from my own YouTube channel, and also digging into SamCart's YouTube analytics, that videos from 5 years ago continue to trend at the top in the weekly stats.
These evergreen videos have the power to compound. So start investing now.
Build The Right Audience
Going into your next content planning session, adopt the 5-Year Test, and start to create content for the cold, unaware audiences who have yet to watch your videos.
Win their hearts and watch your sub count continue to grow!
Cheers,
Jordan P. Anderson
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