π Simon Sinek is Wrong...Never Start with Why
Start with this...
ποΈ Start with Who (and then Why)
When building your communityβ¦You, the leader, should start with a clear who, then craft a why.
β Who do I want to get together?
β Why are we coming together?
π Your "Who" can be based on personal reflection, data analysis, or even a money-driven business strategy
But remember this...
π DONβT FAKE THE FEELINGS
πΈ My biggest mistake was faking my feelings towards my community. I was purely in it for the money.
π¨ And when the money never showed upβ¦
π₯ I grew contempt for my audience.
π» Identify with your community and their struggles
Your "Why" can be business-driven, but let it be 3rd or 4th on the list.
β¨ Question for You...
Who is your target audience? Reply to this email... π
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I want to help YOU achieve incredible feats in your creator career.
My videos have gone on to earn over $2.5+ Million in revenue, and I never thought Iβd be saying thatβ¦
Since I was 13, I've wanted to have a creative impact on the world, and I've learned that you can't do it alone - you need the help of a great audience.
Let's go on a journey together and find a way to have a creative impact on the world.
- Jordan P. Anderson
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