TLDR
I spent 250+ hours building my Webflow
Then, I forgot how to use Webflow
Realize that sending traffic to a homepage is too much friction
Created my Typedream site
Simplified everything
Stopped putting my dreams into building a blog/checkout/portfolio
Turned my homepage into a hub
Sorry Webflow...
The launch of Webflow a few years had me brimming with excitement.
Finally, a website builder that gives me the power of an elite web designer without the constant hand-holding. Platforms like Squarespace were constantly putting up walls to my creativity, so I jumped ship the first chance I could.
And nowβ¦Iβm jumping ship again.
Hello Typedream
Cut to a year later with Webflow - I havenβt logged into the site in months.
However, I thought that was completely normal. You spend 100-200 hours upfront building your site, and then coast for the rest of the time afterwards. But my coasting meant that I was slowly forgetting how to use one of the most powerful web builders on the planet.
Finally one day...I had completely forgotten how to use Webflow.
But as you know, Iβm a HUGE Notion fan and I stumbled upon Typedream.
Typedream offered the website building experience that uses Notion hotkeys and commands. This blew my mind. Iβm in Notion every day, so this meant that no matter what, I would never forget how to use the hotkeys.
Plus, Iβve changed the way I think about websites.
Websites Arenβt Really a Thing Anymore.
Sending traffic from social media to your site is one on the biggest friction points to overcome in your business.
Many business owners simply drop their shoulder and try to ram past this friction. Iβve taken a different approach...
I ask (and Iβm not a pioneer in thinking this)...
βIf the friction is so great, why fight it?β
What is so valuable and magical about getting folks to my homepage?
Nothing.
If Iβm going to tear people away from their favorite social media platforms and into a Safari browser, itβs going to be onto a sales page with checkout features.
My Website offers none of that.
Which is Why I Donβt Care About Visitors
Hereβs the strategy part:
Yes, Iβm excited to switch over to Typedream - a simple website builder where I can create a simple website.
But thatβs it.
Iβm not looking to make this site, my golden goose.
Iβm not going to shove a bunch of plugins to this site to turn it into a checkout/blog/funnel/portfolio.
Instead, the Typedream site (https://jordanpanderson.com) is simply a train station - a hub to get where you want to go. Itβs only one page, and I deleted the blog.
Now...instead of running around tinkering on my site, I can focus on...
Delivering great content,
Creating awesome products and courses, and
Growing and learning alongside you and the rest of this awesome community.
Cheers,
Jordan P. Anderson
β‘ Edit FASTER Than Your Competitionβ¦
Unlock the editing secrets to creating your next million-dollar promoβ¦
Introducingβ¦The Million Dollar Editβ’
βοΈ Become Creative & Dangerous
Helping Creators Use Video to Generate More Business.
Trusted by over 500+ creators.
β¨ Products & Courses
NEW! The Million Dollar Editβ’ο»Ώ
NEW! YouTube Intro Hacksβ’ο»Ώ
ο»ΏThe Perfect Wedding Packageο»Ώ
ο»ΏHow to Start Your Video Production Companyο»Ώ
π Explore Course Library βο»Ώ
@jordanpanderson
ο»ΏTwitterο»Ώ
ο»ΏYouTubeο»Ώ
I want to help YOU achieve incredible feats in your creator career.
My videos have gone on to earn over $2.5+ Million in revenue, and I never thought Iβd be saying thatβ¦
Since I was 13, I've wanted to have a creative impact on the world, and I've learned that you can't do it alone - you need the help of a great audience.
Let's go on a journey together and find a way to have a creative impact on the world.
- Jordan P. Anderson