As digital creators, we will always try to over-complicate EVERYTHING we do in our business.
We get good at TikTok, so we think we need BETTER video gear.
We get good at SubStack, so we think we need a BETTER keyboard.
We get good at podcasts, so we think we need a BETTER microphone.
You don’t need shit.
💸 The Six-Figure Online Course Myth
I spent roughly $200 on Jenna Kutcher’s Content Lab course back in 2020. I didn’t have the money, but I knew that JK had a HUGE presence on social media, and I wanted to learn from the best. Tap into the direct source.
As I was signing up, getting enrolled, I started to build this elaborate vision of how this course was going to look. On JK’s sales page, she had SOME videos of her, but mostly just great, highly-produced photos.
I get into the course. Now remember, JK’s a multimillionaire. This course probably earns $200K+ a month.
I click LESSON ONE.
I click ▶ Play.
To my surprise…it’s a slideshow.
That’s it.
I never saw Jenna Kutcher’s face on video, it was her, a microphone, and a slide deck.
And you know what?
It was one of the best courses I have ever taken.
🤑 You Wanna Truly Copy The Greats?
Here’s what they do…nothing.
Every high-earning online course creator from Jenna Kutcher to King Ashley Ann to Matt D’Avella is trying to go back to a time when things were simple, and they had ZERO BUDGET for their online course.
The more money you make, the more team members you add, the more customers you have to manage, all leads to the complexity getting more complex.
😨 The $100 Online Course Recipe
If you’ve read this far, here’s what you need:
Blue Yeti USB Microphone (https://amzn.to/331ZtIo)
Loom.com to record your screen
This combination can create your next $100,000 online course.
That’s it. Don’t overcomplicate this.
⛔ If you’re a newbie content creator, stop here.
Thanks for reading. I love ya!
If you’re an experienced creator, I have one last message…
Shut up.
I know what that little voice in your head is saying after reading that recipe…
“Well, true, Blue Yeti is a solid brand…but what about the newer model that just came out?”
“That mic’s gonna sound good, but I’m gonna need some acoustic treatment for my studio before I get started.”
“Yeah, I tried Loom.com and I have my own software that I use to record my screen, I even mapped out some hotkeys.”
“I actually am really good on-camera, and I have this Sony hooked up to my computer.”
Shut. the. hell. up.
You are not cool. You are not clever. You are a bullshitting procrastinator. You’re hiding behind the “need for quality” in order to launch your next online course.
Stop it. Because I love you.
Thanks for reading!
Cheers,
Jordan P. Anderson
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👋 How to Record Your Next $100K Online Course with ONLY $100