As digital creators, we will always try to over-complicate EVERYTHING we do in our business.
We get good at TikTok, so we think we need BETTER video gear.
We get good at SubStack, so we think we need a BETTER keyboard.
We get good at podcasts, so we think we need a BETTER microphone.
You donāt need shit.
šø The Six-Figure Online Course Myth
I spent roughly $200 on Jenna Kutcherās Content Lab course back in 2020. I didnāt have the money, but I knew that JK had a HUGE presence on social media, and I wanted to learn from the best. Tap into the direct source.
As I was signing up, getting enrolled, I started to build this elaborate vision of how this course was going to look. On JKās sales page, she had SOME videos of her, but mostly just great, highly-produced photos.
I get into the course. Now remember, JKās a multimillionaire. This course probably earns $200K+ a month.
I click LESSON ONE.
I click ā¶ Play.
To my surpriseā¦itās a slideshow.
Thatās it.
I never saw Jenna Kutcherās face on video, it was her, a microphone, and a slide deck.
And you know what?
It was one of the best courses I have ever taken.
š¤ You Wanna Truly Copy The Greats?
Hereās what they doā¦nothing.
Every high-earning online course creator from Jenna Kutcher to King Ashley Ann to Matt DāAvella is trying to go back to a time when things were simple, and they had ZERO BUDGET for their online course.
The more money you make, the more team members you add, the more customers you have to manage, all leads to the complexity getting more complex.
šØ The $100 Online Course Recipe
If youāve read this far, hereās what you need:
Blue Yeti USB Microphone (https://amzn.to/331ZtIo)
Loom.com to record your screen
This combination can create your next $100,000 online course.
Thatās it. Donāt overcomplicate this.
ā If youāre a newbie content creator, stop here.
Thanks for reading. I love ya!
If youāre an experienced creator, I have one last messageā¦
Shut up.
I know what that little voice in your head is saying after reading that recipeā¦
āWell, true, Blue Yeti is a solid brandā¦but what about the newer model that just came out?ā
āThat micās gonna sound good, but Iām gonna need some acoustic treatment for my studio before I get started.ā
āYeah, I tried Loom.com and I have my own software that I use to record my screen, I even mapped out some hotkeys.ā
āI actually am really good on-camera, and I have this Sony hooked up to my computer.ā
Shut. the. hell. up.
You are not cool. You are not clever. You are a bullshitting procrastinator. Youāre hiding behind the āneed for qualityā in order to launch your next online course.
Stop it. Because I love you.
Thanks for reading!
Cheers,
Jordan P. Anderson
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