👋 3 Small But Powerful EDITING Tricks For Your Next Facebook Ad Campaign…
👋 3 Small But Powerful EDITING Tricks For Your Next Facebook Ad Campaign…
Video Editors, let me remind you...
Video Editors, let me remind YOU...that you hold the power to transform your boss's business.
And if your boss has gone all-in on Facebook & IG ads, then you'll need to master the art of the video ad that commands attention and rakes the dough.
My video ads have been subject to over $1,000,000 worth of testing.
So, here are 3 TRICKS that you can add to your next Facebook video campaign:
💥 #1 - "Above-the-Fold" Video
Every web designer talks about the importance of content "above-the-fold".
And they're 100% right.
The first 1-2 seconds of your video plays before your video is in full view on the timeline.
This 1-2 second window is your chance to create a radical, pattern break. And if you can relate it to your video ad's content, even better.
What does your viewer see before the video is centered on their device?
🦜 #2 - Captions Are Non-Negotiable
Editors, no one is listening to your video.
Your music choice, SFX, and your "mix" are all wasted effort when running Facebook ads. People are watching your video on mute - which is why closed captions are non-negotiable to your video.
But don't leave them as simple black and white text.
Design them. Animate them.
📱 #3 - Low Production is King
I want you to take that brand new Sony A7sIII and throw it in the trash.
Unfortunately, shallow depth of field, color grading, and gimbal shots are KILLING your ad's performance. People see beautiful production value, and they think..."Not relatable". They see someone walking around their apartment on a vertical cell phone video, and it connects.
So, your next ad campaign will be shot on iPhone.
Cheers,
Jordan P. Anderson
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Since I was 13, I've wanted to have a creative impact on the world, and I've learned that you can't do it alone - you need the help of a great audience.
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