The Only Three Pieces Of Content You Should Be Making

October 20, 2020

2 min read

Hi photographers,

My TikTok swiping lead me to this article about content strategy - Think With Google

Your content strategy should be composed of three types of content:

Hero - The Flambe

The “go big” initiatives that excite new audience members to join.

  • Brand Videos
  • Documentaries

Hub - Your Episodic Recurring Show

Your opinionated, expert perspective that communicates on a regular basis in a consistent way.

  • Podcast
  • Newsletter
  • Weekly Video

Help - Answering Your Ideal Client’s Search Questions

Help the one-time, new user answer their search query of “how-to?” or “what is?”

  • Tutorial TikToks
  • How-to YouTube videos
  • Listical Blog posts (Top 10 Tips…)

Cheers,
Jordan P. Anderson

Learn How to Charge $10,000 for a Wedding

I'm Jordan P. Anderson,

I've been freelancing over the last 8 years as a marketing specialist and content creator.

I help photographers who HATE marketing.

I want every photographer out there to get their hands on this pricing checklist because I've struggled for years with setting my prices and I wish I had this checklist when I was first starting my company.

Keep Reading