Hi, I'm Jordan P. Anderson
November 19, 2020
6 min read
I'm a marketing nerd, content creator - I've filmed over 200 "I Do's" and spent the last 10 years trying to perfect a system that creates a compelling story that drives business results - whether it's new followers, course sign-ups or booking new clients.
(That "business results" part didn't come easy.)
I spent my first few years out of college in La-La Land (not the movie) making, shooting, and vlogging my way to booking more clients. But my efforts vs. what I was being paid always felt disconnected.
AKA I was playing around on YouTube hoping something magical would happen.
And it didn't.
In fact, I was barely living up to the dreams I had set for myself.
To put it bluntly, I would've made more money working at Burger King than working on my video business.
I felt guilty for being a poor husband.
My wife was absolutely killing it in her healthcare job - and I was simply playing "YouTuber", not bringing my share as a husband.
I felt guilty, I felt like a failure - and on top of that - I then lost my job.
Now backed into a dark corner (one that I never want to visit again), I had to do some soul-searching to upheave my business, start from scratch, and create a system that could actually make money - and start contributing more as a husband.
Job rejection after job reflection, unemployment checks running dry - everything was out of my control. The only thing I could control were my perspective and the skills I could learn.
The core of my insecurity was that I didn't know how to properly charge my clients - I didn't know how to ask for what I wanted.
I started reading and studying every pricing, sales, and marketing book that I could get my hands on. And then I changed my perspective. I realized that I can do this.
I can provide for my wife - I can live up to those dreams.
My Biggest Aha!
My BIGGEST Ah-Ha! moment was around the idea that pricing is about CONFIDENCE AND PERCEPTION.
I realized that it was all about HOW you frame the conversation with your clients. You have to believe that clients love paying for your expensive options because of HOW IT MAKES THEM FEEL!
Yeah...I know. It was never about how slick I dressed or how cool I used words like "strategic content-driven initiatives."
Knowing this I put together this new pricing sheet, and I had a client looking for a new website, a new take on her business and a documentary to go along with it.
This was my shot to put this new pricing knowledge into action.
$10,000 was the number.
I started at this number on the screen for 3 days.
"No way can I send this quote. This is more money than I've ever made in video business."
Believing it's all possible, I emailed the proposal.
Later that night at 10pm - the client called and they said, "YES!"
I was lying to myself that I wasn't able to charge for what I deserved - And I chose not to accept it.
In fact I feel this calling to help you flip your approach, save yourself from the lies we tell ourselves, and instead get you focusing on creating something that your clients are dying to say YES to.
My goal is to help you establish a price that reflects who you truly are - a professional photographer that deserves to be seen as a business-savvy, highly-valued creative who kicks ass at earning a living.