Do you say "Clients" or "Customers"?
September 28, 2020
1 min read
Hi photographers 👋,
Do you say clients or customers?
What about rate vs. investment?
Or even couples vs. brides?
They may seem interchangeable, but our word choice has huge implications when it comes to our ideal buyers, our marketing, and how we position our photography business.
It could be the difference between your ideal buyer thinking, "This is for me!" or "That’s for them."
What words do you sub out?
DM me at @jordanpanderson