Project Spotlight: Iron Tribe Fitness Social Media Campaign

The Concept

The strength of this particular Iron Tribe Fitness franchise was its familial atmosphere and strong dedication to community-building. Building off their strong sense of community and "The Tribe," our approach was always aimed at targeting potential clients that were familiar with the Baton Rouge Mid City area, friends living in Mid City, and the Iron Tribe staff members.

All forms of content would need to be contextually relevant to potential gym members and avoid the hard "right hook" of direct sales. Our photo/video content needed to build a relationship with members that would be reliable and long-lasting. 

Iron Tribe Fitness | Bringing People Together

We wanted the video to relate directly with the target audience. For this video, it's male-driven and the visuals and sound bites reflect a male's perspective for joining Iron Tribe Fitness.


Iron Tribe Fitness | Instagram Campaign

This campaign was heavily mobile-based and most of the ad spend would be on Instagram. It's music-based and doesn't rely on sound bites to carry the story. Instead, it's visually-driven with the option for sound on or off.


Iron Tribe Fitness | Join The Movement

The master cut video showcases Iron Tribe Fitness Mid City's strength and value to the community. We interviewed actual Iron Tribe members and told their story. 


Behind The Scenes

Client: Iron Tribe Fitness Mid City
Production Company: tommysTV
Producer/Editor: Jordan P. Anderson
Cinematographer: Lawles Bourque

Camera: Sony FS700 w/ Odyssey 7Q+
Lighting: QLED LED, Quasar Science
Rigging: EasyRig, Dana Dolly


Featured on Iron Tribe Fitness

Tony Reyes: Becoming A Steadicam Operator

Tony Reyes is a Steadicam operator based in Nashville, Tennessee.


He's worked his way up to the top by putting in the work each and every day. Tony has a lesson for all of us: if you want to succeed, you have to be your biggest fan and believe that you can be successful.

►►Tony J. Reyes-


My Gear-
Canon 70D-
Canon 10-18mm-
RODE VideoMic Pro-
iPhone 6-
Adobe Premiere Pro CC-

►►New to the Vlog?
How to Start A Production Company-

My Life Story (sort of)-

I can remember picking up my family's video camera as a teenager and being enthralled that I could make an impact in someone's life. The filmmaking process is complex but at the heart of it simple: tell a compelling story. 

What resonates the hardest is visual storytelling. The ability to create an emotion or convey an idea through an image is what drives my career as a filmmaker. My marathon mentality is focused on becoming the best cinematographer possible.