The strength of this particular Iron Tribe Fitness franchise was its familial atmosphere and strong dedication to community-building. Building off their strong sense of community and "The Tribe," our approach was always aimed at targeting potential clients that were familiar with the Baton Rouge Mid City area, friends living in Mid City, and the Iron Tribe staff members.
All forms of content would need to be contextually relevant to potential gym members and avoid the hard "right hook" of direct sales. Our photo/video content needed to build a relationship with members that would be reliable and long-lasting.
Iron Tribe Fitness | Bringing People Together
We wanted the video to relate directly with the target audience. For this video, it's male-driven and the visuals and sound bites reflect a male's perspective for joining Iron Tribe Fitness.
Iron Tribe Fitness | Instagram Campaign
This campaign was heavily mobile-based and most of the ad spend would be on Instagram. It's music-based and doesn't rely on sound bites to carry the story. Instead, it's visually-driven with the option for sound on or off.
Iron Tribe Fitness | Join The Movement
The master cut video showcases Iron Tribe Fitness Mid City's strength and value to the community. We interviewed actual Iron Tribe members and told their story.