Project Spotlight: Lifestyle + Influence


PRODUCED BY Jordan P. Anderson


Lifestyle Bloggers and Influencers have made powerful strides in the last few years. Many brands and companies have embraced the power that these influences have in connecting with their audiences on a personal level. Thousands of Influencers partner with photographers but many rarely take advantage of video.

Brands and Influencers are begging
for more video content.

Working with HelloFresh and @APinchofLovely

Krystal Faircloth (@Apinchoflovely) was approached by HelloFresh to produce some photo/video content around a few of their at-home delivery meals. Krystal had her go-to photographer, Lainey Reed (@laineyreedphotography), ready to take photos of the recipes


Dashing Darlin' | Magpie & Macarons

Angelle Marix, bettter known as Dashing Darlin, flaunts a sleek black dress for the night out and stops by Magpie Cafe to enjoy some macarons from the local bakery. 


Emilie Eats™ | Emilie Herbert

Starting off as a small side project, Emilie Herbert's vegan blog, Emilie Eats, grew to reaching tens of thousands of people. Now a food influencer, Emilie splits time between studying nutrition at LSU and creating fun, healthy recipes for her audience. 




Krystal Faircloth (@apinchoflovely)

Angelle Marix (@dashing_darlin)

January Hart Rizzo (@januaryhartrizzo)

Katie Barnett (@thekatiebarnett)

Jen Menard Photography (@jenmenardphoto)


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