Project Spotlight: Iron Tribe Fitness Social Media Campaign

The Concept

The strength of this particular Iron Tribe Fitness franchise was its familial atmosphere and strong dedication to community-building. Building off their strong sense of community and "The Tribe," our approach was always aimed at targeting potential clients that were familiar with the Baton Rouge Mid City area, friends living in Mid City, and the Iron Tribe staff members.

All forms of content would need to be contextually relevant to potential gym members and avoid the hard "right hook" of direct sales. Our photo/video content needed to build a relationship with members that would be reliable and long-lasting. 


Iron Tribe Fitness | Bringing People Together

We wanted the video to relate directly with the target audience. For this video, it's male-driven and the visuals and sound bites reflect a male's perspective for joining Iron Tribe Fitness.

 

Iron Tribe Fitness | Instagram Campaign

This campaign was heavily mobile-based and most of the ad spend would be on Instagram. It's music-based and doesn't rely on sound bites to carry the story. Instead, it's visually-driven with the option for sound on or off.

 
 

Iron Tribe Fitness | Join The Movement

The master cut video showcases Iron Tribe Fitness Mid City's strength and value to the community. We interviewed actual Iron Tribe members and told their story. 

 

Behind The Scenes

Credit: 
Client: Iron Tribe Fitness Mid City
Production Company: tommysTV
Producer/Editor: Jordan P. Anderson
Cinematographer: Lawles Bourque

Camera: Sony FS700 w/ Odyssey 7Q+
Lighting: QLED LED, Quasar Science
Rigging: EasyRig, Dana Dolly
 

iron-tribe-fitness

Featured on Iron Tribe Fitness

My Thoughts on Podcasting and Using Instagram DM

Good morning! On my way to work, I unload a few thoughts on podcasting and using Instagram Direct Message. 

Podcasting is going to gain even more popularity thanks to Google Home and Alexa. Consuming a podcast is MUCH more convenient than watching a video. It's also good to diversify your content output. If you play on only one platform, you will live and die on that one platform (*ahem VINE). 

Instagram DM is the hot and fresh take on email. It's the Email account of 2017. I've been able to reach the Big Boys of the Youtube world by simply sending them a DM. We aren't all used to checking our DM so when we actually get a DM, it grabs your attention. Granted, we are going to ruin the DM over the next 12 months which why you need to take advantage of the tool now. 

It's going down in the DM. 

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I can remember picking up my family's video camera as a teenager and being enthralled that I could make an impact in someone's life. The filmmaking process is complex but at the heart of it simple: tell a compelling story. 

What resonates the hardest is visual storytelling. The ability to create an emotion or convey an idea through an image is what drives my career as a filmmaker. My marathon mentality is focused on becoming the best cinematographer possible.