Project Spotlight: Iron Tribe Fitness Social Media Campaign

The Concept

The strength of this particular Iron Tribe Fitness franchise was its familial atmosphere and strong dedication to community-building. Building off their strong sense of community and "The Tribe," our approach was always aimed at targeting potential clients that were familiar with the Baton Rouge Mid City area, friends living in Mid City, and the Iron Tribe staff members.

All forms of content would need to be contextually relevant to potential gym members and avoid the hard "right hook" of direct sales. Our photo/video content needed to build a relationship with members that would be reliable and long-lasting. 

Iron Tribe Fitness | Bringing People Together

We wanted the video to relate directly with the target audience. For this video, it's male-driven and the visuals and sound bites reflect a male's perspective for joining Iron Tribe Fitness.


Iron Tribe Fitness | Instagram Campaign

This campaign was heavily mobile-based and most of the ad spend would be on Instagram. It's music-based and doesn't rely on sound bites to carry the story. Instead, it's visually-driven with the option for sound on or off.


Iron Tribe Fitness | Join The Movement

The master cut video showcases Iron Tribe Fitness Mid City's strength and value to the community. We interviewed actual Iron Tribe members and told their story. 


Behind The Scenes

Client: Iron Tribe Fitness Mid City
Production Company: tommysTV
Producer/Editor: Jordan P. Anderson
Cinematographer: Lawles Bourque

Camera: Sony FS700 w/ Odyssey 7Q+
Lighting: QLED LED, Quasar Science
Rigging: EasyRig, Dana Dolly


Featured on Iron Tribe Fitness

How to Get a Job in the Video Production Industry


My Camera Gear-

You may be heading into the workforce. Being fresh out of film school, or college or you’re ready to stop freelancing and get a “real job”, here’s a personal guide and experience. I’m now able to say that I’ve worked in all three of these types of work environments.

And I’ll say my opinion on which is the best at the end of the video.

Here’s what to expect:

Small Business

($1 million revenue or less per year)

  • Team 1-3

  • Solo, partnership, or small group

  • Agile, quick, small budgets

  • Lots of hands-on experience as a new person starting out

  • Lacks benefits, proper working hours, proper business standards

Medium Business

($1-10 million revenue)

Team of 3-10 people

  • Expanded team yet still small

  • Multiple managers, maybe even dept. heads

  • Shares some of the same working conditions of the small business

  • Able to handle larger projects due to expanded bandwidth

  • You’re still able to be both high concept and ditch digger

  • Able to access larger equipment too

  • Pay is decent, some benefits, not a perfect system

Large Business

($10 million+ revenue)

  • Team of 10 or more

  • Robust department heads and division of labor

  • Greater pay, greater benefits

  • A little more hands-off

  • More politics and more red tape

  • Meetings galore

Final Thoughts

These three types of business appeal to us all in various ways. Some more than others and as you get older, some that don’t seem attractive become the preferred.

If you have an entrepreneurial spirit and can tolerate some risk, then I would explore the small business or medium business category. The large business will frustrate you with its slowness to change, it’s politics and living the idea of the “cushy job”

If you’re a little more experienced and you’re looking to establish your career in management then medium or large businesses will give you the chance to work with a variety of people in the workforce.

If you have a low tolerance for risk, you’re in need of more money and benefits, then the large business has you covered with safety, stability, and longevity.

There’s nothing wrong with small, medium or large businesses in video production, what’s most important is understanding yourself, your personality and what drives you when you’re at work. I’ve worked in all three of these environments and it took the life experience to know which one fits my personality best.


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My Camera-

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How to Start A Production Company-

My Life Story (sort of)-

I can remember picking up my family's video camera as a teenager and being enthralled that I could make an impact in someone's life. The filmmaking process is complex but at the heart of it simple: tell a compelling story.

What resonates the hardest is visual storytelling. The ability to create an emotion or convey an idea through an image is what drives my career as a filmmaker. My marathon mentality is focused on becoming the best cinematographer possible.