Which Social Media Platform is Right For YOU?
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You're trying to grow your brand- which social channel will lead to success?
1) Don't Discriminate
Try all of the social media channels before making that final judgment. Don't knock it until you try it. What seems dumb or only for the teenagers might actually be the launch pad for your business or brand.
2) Become An Expert
Not only should you try these platforms out but you should become somewhat of an expert in these platforms. Know how to upload Instagram stories, know how to advertise on Facebook, learn what a geofilter is. Only then can you say that this platform isn't right for your company.
3) Understand the Workflow
When uploading content to this platform, does it match your workflow? Are there too many barriers to using the platform? Find this out.
4) Don't Use Followers/Subscribers/Likes as Metrics (At First)
You cannot decide platforms based on vanity metrics. Having a month-old YouTube channel with only 10 subscribers DOES NOT mean that YouTube sucks. Focus on the vanity later.
BECOME AN EXPERT
DON'T KNOCK IT UNTIL YOU TRY IT
DON'T BE VAIN
CREATE A WORKFLOW
Which platform is right for you?
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I can remember picking up my family's video camera as a teenager and being enthralled that I could make an impact in someone's life. The filmmaking process is complex but at the heart of it simple: tell a compelling story.
What resonates the hardest is visual storytelling. The ability to create an emotion or convey an idea through an image is what drives my career as a filmmaker. My marathon mentality is focused on becoming the best cinematographer possible.