It's something that can change the game for their marketing and branding. Put yourself in front of the camera and roll.
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It's a scary thing to think about but it can work in a lot of cases. Putting yourself out there as the face of your company is a way to add some personality (your personality) to your company. When people think of your company, they will think of how fun or witty or educational or helpful you are as a person. This can work for the best.
Give a try for at least 6 months. THEN decide if it's right for your company. STOP DEBATING, START RECORDING.
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How to Start A Production Company- https://goo.gl/OA6MKq
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I can remember picking up my family's video camera as a teenager and being enthralled that I could make an impact in someone's life. The filmmaking process is complex but at the heart of it simple: tell a compelling story.
What resonates the hardest is visual storytelling. The ability to create an emotion or convey an idea through an image is what drives my career as a filmmaker. My marathon mentality is focused on becoming the best cinematographer possible.