Making Commercials: Pre-Production
Pre-pro-duction. Let's break it down...
Pre-production for commercial content centers around the budget. The budget will help determine the the scope and quality of the commercial. (Remember that you have to make profit off this video.)
Things to determine:
- Production Schedule
All of these things need to be reviewed with the client- some more than others.
It's pretty straightforward from there. Break it down. Be conscious of how much you're spending the project.
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I can remember picking up my family's video camera as a teenager and being enthralled that I could make an impact in someone's life. The filmmaking process is complex but at the heart of it simple: tell a compelling story.
What resonates the hardest is visual storytelling. The ability to create an emotion or convey an idea through an image is what drives my career as a filmmaker. My marathon mentality is focused on becoming the best cinematographer possible.