Making Commercials: Pre-Production

Pre-pro-duction. Let's break it down...

Pre-production for commercial content centers around the budget. The budget will help determine the the scope and quality of the commercial. (Remember that you have to make profit off this video.)

Things to determine:

  • Camera
  • Equipment
  • Talent
  • Crew
  • Production Schedule

All of these things need to be reviewed with the client- some more than others.

It's pretty straightforward from there. Break it down. Be conscious of how much you're spending the project. 

How to Start A Video Production Company-
How to Make Money As A Filmmaker-


My Gear-
Canon 70D
Canon 10-18mm
RODE VideoMic Pro
iPhone 6
Adobe Premiere Pro CC

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My Filmmaking Philosophy-

My Life Story (sort of)-

I can remember picking up my family's video camera as a teenager and being enthralled that I could make an impact in someone's life. The filmmaking process is complex but at the heart of it simple: tell a compelling story. 

What resonates the hardest is visual storytelling. The ability to create an emotion or convey an idea through an image is what drives my career as a filmmaker. My marathon mentality is focused on becoming the best cinematographer possible.

Jordan P. Anderson