Helping photographers who hate marketing.

How You Can Charge $10,000 for a Photoshoot

Answer the question, “What do I get for this?” And then...

Nov 10, 2020

4 min read

You Should Overcharge Your "Easy Work."

Why do you think it's easy?

Oct 21, 2020

2 min read

Naming Your Options

Like the subject of an email...

Oct 12, 2020

3 min read

The Three Rules for Bundling Services

Never allow the client to pick and choose between options.

Oct 8, 2020

3 min read

An Airplane Without Seat Belts

"No thanks! I brought my own."

Oct 6, 2020

2 min read

We Are What We Purchase

A Lesson from Book Yourself Solid

Sep 30, 2020

2 min read